Digital Marketing & Demand Generation

VALUE DRIVER 3
Increase Marketing Influenced Sales Pipeline to 50-75% of total, and improve MQA-to-Opportunity-to-Deal conversion, thru value-driven Integrated Digital + Account Based Marketing and Demand Generation

Integrate and Unify Demand Generation across Digital + Account Based Marketing, Events, Campaigns, A/R, PR and Social to improve Marketing influenced Sales Pipeline and ROMI

Unify and develop an integrated marketing approach to Demand Generation across Events, Digital and Account Based Marketing Campaigns, AR, PR and Social to improve MQL/MQA to Opportunity Conversion and Marketing Influenced Sales Pipeline while maximizing ROMI (return-on-marketing investment)

Balance Events investments with Digital + Account Based Marketing to improve the quality and flow of high quality MQLs/MQAs into the Opportunity Pipeline

Given the huge investment in events, balance these investments with multi-touch attribution enabled Digital and Account Based Marketing Campaigns (value webinars, podcasts/vodcasts and email),, SEO, Organic and Paid Search and Social Promotion to improve MQL-to-Opportunity conversion, and ensure a sustained flow of leads from digital + account based marketing to improve ROMI (Return on Marketing Investment).

Align your online presence and website with the Buyer’s Journey to maximize inbound quality MQL flow into the Sales Pipeline

Review your online presence and website to improve alignment with your target buyer’s journey to increase inbound leads/MQL flow into the sales pipeline and MQL-to-Opportunity conversion velocity

Manage in-house and/or outsourced Business Development Reps (BDRs) to qualify prospects and pre-schedule meetings for events and campaigns to improve MQL-to-Opportunity conversion

Hire, enable and manage in-house or outsourced Sales/ Business Development Reps (SDRs/BDRs) for cold calling into prospects and qualify them for the sales pipeline; pre-schedule meetings at events to maximize opportunities and ROI from your event investments.