Marcom, AR, PR & Social
VALUE DRIVER 2
Bolster Brand Awareness + Impact and increase Inbound MQA flow 15-30% thru Thought Leadership enabled Influencer (AR/PR) Initiatives and Social Media Amplification


Compelling Thought Leadership for Mindshare and Inbound MQLs
Articulate visionary and forward looking POVs aligned with your target buyers and influencers in Healthcare and Life Sciences, re: industry trends and challenges and how your customers have addressed them, to drive audience to your website and MQAs into your pipeline

Influence the Influencers who influence your Target Buyers
Proactively target key industry analysts from Gartner, KLAS Research and others with briefings and inquiries to ensure you are top of mind for your market space. Partner with your PR firm to craft compelling thought leadership for byline articles in leading healthcare pubs via earned media placement, as well as relevant press releases creating awareness and to drive audience to your website and MQAs into your pipeline

Social Media Amplification to bolster your Brand and Audience Engagement
Amplify your thought leadership, accomplishments, demand gen. campaigns and events via Linked-In and social media to bolster your brand awareness and reach with your target audience, and drive them to your website and MQAs into your pipeline
Check out Andy’s Curated Healthcare and Life Sciences Thought Leadership Portfolio
Right Click to read Andy’s POVs on Healthcare and Life Sciences AI, Analytics & Digital Innovation