Marketing Performance Management
VALUE DRIVER 4
Continuously improve Marketing Performance with Analytics driven Insights, from Strategy to Execution


Craft best practice metrics and KPIs to measure success aligned with company goals and objectives
Identify, align and craft best practice metrics and KPIs to measure success and impact with marketing, from strategy to execution, totally aligned with the company’s goals and objectives, with buy-in from CXO leadership

Monitor, measure, analyze and improve Marketing Performance thru actionable analytics and insights
Leverage AI and Analytics driven Insights to monitor, measure, analyze, and improve key metrics and KPIs and report these out to CXO decision makers

Continuously improve Marketing Performance and Impact
Adopt and embrace an Insights driven Lean-Six-Sigma mindset and process to continuously analyze and improve processes, campaigns, deliverables, productivity and performance
Check out ‘How Marketers can thrive in a post GPT Universe’ from the Forbes Council
Right Click to read Andy’s POVs on Marketing in an AI universe published by the Forbes Council